Keyword Research: Select Keywords to Target If your website isn’t listed in the local 3-pack or in the organic search listings, the chances of a potential customer finding you is almost zero. 75% of users never scroll past the first page of search results.The first organic search result gets nearly 33% of clicks.The ads and local 3-pack typically take up so much space on the first page that there is very little room for other search result listings (these non-paid for search results are also known as “organic” search listings.)Įven though there’s not much room left for organic listings, it’s important that you somehow get your site listed on the first page. One of the reasons it’s difficult to rank on the first page of Google is because Google’s first page of search results is already packed with paid-for ads and the Google “local 3-pack.” Ranking on the first page of Google is easier for local companies (because there’s less competition), but it’s still not as easy as it may seem.
To get found online, you need to optimize the content on each of your site’s pages for the search engines AND for the people who are searching for you so (hopefully) your site ranks on the first page of search results for the keywords you’re trying to rank for. Your goal is to show up high on the Search Engine Result Pages (SERPs) for keywords that relate to your business. The whole purpose of your business’ website is to get found when potential customers search online for keywords related to your business’ niche or industry.
Keywords are the search phrases people enter into a search engine’s search box to find the information they’re looking for. The foundation of search on the internet is keywords.
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